I liked this one because it acknowledges the limitations of our medium via self deprecating humor and embraces the web (and K3 nailed the read). One of the things Clear Channel did that I liked, was that they saw the business model in their stations websites. Although their execution may be up for debate, I thought they were at least a foot ahead of the competition in utilizing the technology with their massive resources. “Pick Your Purse” was one of those promotions that really needed a visual so I used the promos to drive traffic to the site.
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(Produced in Sony Vegas)
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1 Mike Check // Jun 23, 2009 at 7:53 pm
“Think outside the box”
“Keep it simple”
“I don’t know what you mean. I read it in under :30″
“Speak in headlines”
“Less is more”
“That’s perfect, but…”
“Aim lower”
“I don’t get it”
“Can you make the dead voice guy say ‘All THEE hits’ instead of ‘the’”?
“Whatever. Fine. We’ll just run it as is.”
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